Waconia resident leads launch of Redfin

Chris Prescott of Waconia has joined the tech-powered real estate brokerage Redfin to lead the launch (and growth) of the business in the Twin Cities.
With more than 20 years of real estate experience in the Minneapolis-St. Paul area, as well as time spent as a real estate continuing education instructor, Prescott joins Redfin as the Minnesota market manager.
Prescott spent 13 years in residential sales and leasing and has experience in commercial leasing and property management. Most recently, he was a partner in a local company that created marketing and social media programs for more than 200 local and national real estate agents.
“When I heard that Redfin was coming to Minnesota, I knew that I had to be part of their mission to change real estate here in the Twin Cities,” Prescott said. “After being in the business for 20-plus years, I am very excited about the opportunity to change the way real estate is done and make it better for buyers, sellers and agents.”
With the addition of Minneapolis-St. Paul, Redfin real estate agents now serve 23 major metropolitan markets across the United States.
“We’re excited to launch in the Twin Cities and be ready to help Minnesotans experience the modern way to buy or sell a home,” said Scott Nagel, Redfin’s president of real estate operations. “Our Redfin agents are ready to provide superior customer service, local market expertise, real estate insights, mobile apps and tools that we believe are unlike any other service in the area.”
People can now search for all homes for sale statewide in Minnesota on Redfin.com.
Redfin agents can now help people buy and sell homes in parts of Carver, Wright, Scott, Hennepin, Ramsey, Anoka, Washington and Dakota counties in the Twin Cities metro area. For parts of these counties that Redfin doesn’t service directly, customers can work with Redfin’s partner agents. Redfin plans to expand its direct service to include the 13-county metro area as its business grows.
The Redfin model is different from that of other brokerages because it aligns agent and customer interests.
Unlike traditional real estate agents, Redfin agents are paid a salary and benefits, with customer satisfaction ratings — not transactions — determining each agent’s bonuses. All reviews for all Redfin agents are published online. Redfin also works to put money back into the pockets of both its buying and selling customers. Redfin refunds homebuyers a portion of the buyer’s agent commission.
To learn more, visit redfin.com.

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