Mackenthun’s Fine Foods is one of six companies statewide to be recognized for its exceptional efforts to end hunger in its community. Mackenthun’s Fine Foods participated in the October 2013 “Minnesota’s Own” campaign to end hunger.
“Minnesota’s Own” raised food and monetary donations to provide over 7.4 million meals to Minnesota families in need. It was coordinated by the Minnesota Grocers Association (MGA) and included more than 236 MGA retail members, 14 vendor partners and community food banks and food shelves across the state.
Participating stores and vendor locations offered multiple opportunities for consumers to contribute to the campaign. Many retailers encouraged customers to donate grocery items in-store or round up their purchase totals at the register, contributing the price difference to feed local families. Others prominently displayed the names of customers who donated money on grocery list icons. All food and monetary contributions collected were distributed to a variety of local food shelves, banks, and support organizations across the state.
Mackenthun’s Fine Foods received the Silver Plate Award for Best Single Creative Display – Retailer in the “Minnesota’s Own” display contest, which offers a chance for campaign participants to get creative with in-store advertising while engaging consumers to end hunger. Statewide, 250 stores and vendors participated in this year’s display contest.
In addition to the award, Mackenthun’s Fine Foods presented a $1,000 donation to the food charity of their choice, Waconia United Food Shelf, on behalf of the “Minnesota’s Own” program.
“Winning a Silver Plate Award from the Minnesota Grocers Association is a great honor but the recognition really should go to our generous customers,” said Jaime Mackenthun, Store Director. “Struggling families in our community benefit from the support of our customers and their willingness to end hunger in our area and across Minnesota.”
“At this time when so many families are depending on local food shelves, our food shelf has been fortunate to have Mackenthun’s Fine Foods as a partner in fighting hunger,” said Marty Cramer, Lead Coordinator of the Waconia United Food Shelf. “They have been there to encourage food donations by their customers, they have donated bread several times a week, coordinated a huge food drive with the schools, and organized a charity golf event in which our food shelf is the benefactor. Their commitment is ‘over the top’ and we thank them so much!”
“It was exciting to see these partnerships develop and everyone’s hard work on the “Minnesota’s Own” program make a positive difference for Minnesota families in need,” said Jamie Pfuhl, President of MGA. “I applaud Mackenthun’s Fine Foods on its successes in this campaign. All of our participants did a great job raising awareness on a community level and rallying consumers behind this important cause.”