by Adam Gruenewald
More than a place, it’s home.
In addition to that simple, yet well-developed and encompassing tagline, the City of NYA will also have a fresh logo signifying families, community and businesses.
The new tagline and logo developed by OrangeBall Creative was adopted by the NYA City Council during their March 13 meeting after input was taken over the course of several months with the assistance of from city staff, the Economic Development Commission and a branding and marketing committee.
In presenting the final logo and tagline to the council Jessica Klaustermeier and John Gamades of OrangeBall Creative shared some highlights of the development process.
Starting with brainstorming sessions and infinity clustering, the process created foundational concepts families, community and businesses all wrapped within a small-town idea.
“Norwood Young America is a small town, and being a small town isn’t something you can just create, you can’t fake it,” said Gamades. “Here you are authentically small town and we wanted to take that and build off of that. We thought there were a lot of strengths associated with being a small town. We thought it was something you could really own as a community.”
From those ideas a “why” statement was created that said “Norwood Young America is a growing community rooted in small town values where you can raise your family, where businesses thrive and you live each day to the fullest. A place where a high quality of life still exists, relationships are formed and opportunities are found. Welcome to Norwood Young America. More than a place, it’s home.”
“It’s home for your family, it’s home for your children and it’s home for your businesses” said Gamades. “It really encompassed everything that we had talked about and all the conversations we had leading up to this.”
While the primary visual yellow, blue and red logo features the tagline as well a pictorial image of nature, business and farms, there are secondary logos that can be used in different formats for the city. Included in the final product is also a design style guide that will be incorporated into the city’s website, documents and other materials.
“We went through a lot of rounds and had a lot of conversations and a lot of hard work and a lot of really good feedback to get to (the logo),” said Gamades. “This is what we came up with as a representation of Norwood Young America. It represents your rural heritages, your homes and community and families that live in Norwood Young America and it represents the businesses that support your community and help you thrive.”
Klaustermeier and Gamades both thanked the City of NYA and volunteer groups for their input and help along the process.
“It was a really fun project for us – we had the perfect group of people together and they all joined in and participated in the process,” she said.
For their part, NYA council members enthusiastically OK’d the new logo and tagline.
For more information about OrangeBall Creative, visit orangeballcreative.com.
In other news, NYA council members adopted a resolution in support of the transportation sales tax and wheelage tax proposed by the Carver County Commissioners.
As reported earlier, a 1/2 percent transportation sales tax and increase in wheelage tax from $10 to $20 per vehicle per year would generate sufficient funding for roads over a significant time period.
Council member Mike McPadden was among those who voiced his feeling on the support for the increases and what it could mean for Highway 212 and the area.
“I had a problem with this initially, but it seems like it’s an opportunity to provide some money,” said McPadden. “Which projects are going to get done first is a stickler for the whole deal, but we’ll wait and see… It’s hard to predict what’s going to happen in 24 years. At least it’s a start and we’ll see what happens after that.”
Council members also removed parking restrictions on Brush Street with the closing of Linds/Foleys hardware store, approved the resignation of firefighter Matthew Smith who has been on the department since 2003, OK’d an agreement for The Harbor bus with the expectation that the bus would be received in April and functional by May or June, heard from Lavonne Kroells on happenings with the Willkommen Heritage Center that included plans for a display on the Young America and Norwood baseball teams, heard from Carolyn Feltmann on goals and objectives of the Parks and Recreation Commission, heard from Lavonne Kroells on the Senior Advisory goals and objectives and also reviewed goals and objectives of the Economic Development Commission, Planning Commission, city administrator, administration department, fire department, public works and utilities departments and safety committee.
Also, Scott Loomis of Loomis Homes requested that something be done to lessen permit fees for townhome developments.
“The numbers aren’t adding up,” said Loomis. “It’s a tough, tough battle.”
Council members agreed they would revisit the issue as an official item at a future meeting.
The NYA City Council will next meet at 6 p.m. on Monday, March 27, with a joint meeting with the Planning Commission, Economic Development Commission and Chamber of Commerce board also set at 6:30 p.m. on Wednesday, April 19 to discuss potential improvements and redevelopments in the C-3 downtown districts.
Follow Adam Gruenewald on Twitter @adamgruenewald.